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‘I’m excited to continue to push the boundaries and bring together our digital and real worlds in a new way,’ says Fenty Beauty Founder Rihanna.
May 20, 2025
By: Lianna Albrizio
Associate Editor
Fenty Beauty is getting its gloss game on amid its epic return to popular gaming platform Roblox. Debuting its third installment of the Fenty Beauty Experience on Roblox with a reimagined world dedicated to lip products, the new experience will integrate the e-commerce functionality that’s launching on Roblox and powered by Shopify. This now shoppable, immersive space will bridge virtual and real-world retail experiences, demonstrating the connectivity between commerce and community. “I’m ...
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